Typography

To complement the BGS brandmark and give greater depth to our visual expression, we have developed a supporting typography that is strong, clean and accessible.

The Schools’ typographic identity is visible across many applications, including print, electronic and environmental displays. The following type selections have been made to best represent the voice of BGS and to maintain a consistent tone throughout various School communications.

Print Publications

GT (Grilli Type) Pressura

Masculine and pleasant, GT Pressura is a professional and friendly font. It is to be used as the typeface for headings and captions within print and web collateral. For smaller portions of body copy GT Pressura may be used. While GT Pressura is most often used in headers, there is no prohibition in use for body copy. As with all sans-serif faces, adequate spacing between lines is needed to maintain legibility. The typeface is available worldwide in both PC and Apple formats.

History – Inspired by type stamped on shipping boxes, GT Pressura uses the visual effect of ink spreading under pressure as a stylistic device. The condensed sans serif alludes to a scientific background but with its rounded corners shows a soft and friendly side in larger sizes. Designed by Marc Kappeler (Moiré) and Dominik Huber (Moiré) from Grilli Type.

GT Pressura – Light

gtpressura_light

GT Pressura – Light Italic

gtpressura_light_italic

GT Pressura – Regular

gtpressura_regular

GT Pressura – Regular Italic

gtpressura_regular_italic

GT Pressura – Bold

gtpressura_bold

GT Pressura – Bold

gtpressura_bold_italic

Exchange

Exchange is a serif typeface designed by Tobias Frere-Jones in 2006. It was commissioned by the Wall Street Journal as a replacement for their DowText font. The design features large ink traps and is intended to be extremely legible at small sizes in a newspaper setting.

This typeface should only be used in publications such as Meliora Sequamur, the Grammarian and various documents that are produced by Marcomms.  Licensing is not available school wide.

Exchange Roman

exchange_roman

Exchange Italic

exchange_italic

Exchange Semibold

exchange_semibold

Exchange Semibold italic

exchange_semibold_italic

Exchange Bold

exchange_semibold_bold

Exchange Bold italic

exchange_bold_italic

 

 

Web Environment

GT (Grilli Type) Pressura

GT Pressura Bold and Regular is the primary font selected for navigation, sub navigation, headlines and sub headlines. This font is web friendly in a web/digital environment. Consistent use of this san serif typeface provides consistency and the desired hierarchy of information.

Roboto

Roboto is the the serif web font selected for body copy, secondary headlines, quotes and callouts.

Roboto can can be downloaded for free via Google Fonts.

Roboto Light

roboto_light

Roboto Light italic

roboto_light_italic

Roboto Bold

roboto_bold

Roboto Bold italic

roboto_bold_italic

 

Digital Environment

GT (Grilli Type) Pressura

GT Pressura Bold is the primary font selected for navigation, sub navigation, headlines and sub headlines. This font is web friendly in a digital environment and should be used for headings in Powerpoint, Word documents. Consistent use of this san serif typeface provides consistency and the desired hierarchy of information (see above).

Arial

Arial Regular

arial_italic

Arial Regular italic

arial_regular

Arial Bold

arial_bold

Arial Bold italic

arial_bold_italic

 

 

Licensing

Licensing restrictions prevent us from distributing the GT Pressura typefaces for free. However, Marcomms has purchased individual copies for your use, department or unit in limited weights. Web licenses are not included in the package. If you need help obtaining or installing these fonts, contact Marcomms at marcomms@brightongrammar.vic.edu.au.

Usage

Do:

  • Use different typefaces together to create emphasis and a visual hierarchy that assists the reader with navigating your text.
  • Use fonts, weights, color and point size to tell a story.
  • Use plenty of surrounding white space.
  • Keep punctuation to a minimum. Visit our writing style section for more tips.

Do not:

  • Use all capitals in blocks of type of three lines or more.
  • Condense or expand typefaces.
  • Add spacing between characters.
  • Overuse emphases. Too much emphasis can have the opposite effect. If everything is emphasised, nothing stands out.
  • Substitute any variation other than those listed above.

Note: Brighton Grammar’s is designed in all capitals. When written in text, the name should appear in uppercase and lowercase letters.